Designing the signup behind a Guinness World Record, with no second try
The most people ever to take an online coding lesson in a day. I designed their signup and edited the lesson.
- Role
- Onboarding design and video edit
- Date
- 24 and 25 April 2021
- With
- GUVI and AICTE
- Languages
- Tamil, Telugu, Hindi, English
Designing for one day, four languages and no iteration
You cannot A/B your way to a better form when the whole event is one session long. So every step had to earn its place.
- Step 1Pick a languageIt changes every screen after it.
- Step 2Your phoneWhere the audience already was.
- Step 3The codeArrives on the same phone.
- Step 4The lessonNothing left between signup and Python.
112,314
people took the lesson within 24 hours
Every one of them came through the signup I designed, on a phone or a desktop, in the language they chose.
Putting language first, on its own screen, not behind a gear
A third of the audience read the interface in their own language for the first time. The choice that changes every screen comes before them all.
The first choice, on its own screen. It changes every screen after it.
~50×
the previous Guinness World Record
The record for the most people to take an online programming lesson in a day.
Keeping four subtitle tracks in sync from one sheet, not four files
Subtitles drift apart when a line runs long in one language. One sheet held every line and its timing, so a fix happened once.
Each row holds a line in every language and how long it stays on screen. Edit the row once and all four tracks stay in sync.
When there is no second try, design it boring
Most products get to iterate. This one had one day, and the people who got through the form were the record.